Angel "Java" Lopez en Blog

17 de Marzo, 2012

Publicado el 17 de Marzo, 2012, 21:24

Ya saben que soy un gran coleccionador de enlaces, de temas que me interesan o que veo que podría ser interesante compartir. Desde hace un tiempo, estoy viendo, leyendo, estudiando, cómo es la "gamification"

Gamification is the use of game design techniques[1], game thinking and game mechanics to enhance non-game contexts. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging[2], by encouraging users to engage in desired behaviors[3], by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans' psychological predisposition to engage in gaming.[4] The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites.[2] Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.[5]

O la versión en español:

La gamificación, a veces traducido al español como jueguización o juguetización, es el uso de la mecánica de jugabilidad1 en contextos ajenos a los juegos, con el fin de que las personas adopten cierto comportamiento.

La gamificación sirve para hacer el ámbito de aplicación más atractivo,2 y mediante el fomento de los comportamientos deseados, aprovechándose de la predisposición psicológica de los seres humanos para participar en juegos.

La técnica puede animar a las personas a realizar tareas que normalmente se consideran aburridas,3 como completar encuestas, ir de compras, o leer páginas web.

Vean por ejemplo Badgeville para ver cómo este tema puede ser convertido en un emprendimiento. O la presentación en video Fun is the Future de Gamification Blog. Tendría bastante para comentar. Pero por ahora, les dejo estos enlaces.

Seth Priebatsch: The game layer on top of the world
By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce.

Aaron Dignan: How to Use Games to Excel at Life and Work on Vimeo
Real life isn't always satisfying, but games almost always are. So how can we take the principles that make Angry Birds so addictive and apply them to work? Games researcher and author Aaron Dignan schools us at the 99% Conference.

Meaningful Play. Getting »Gamification« Right.
Google Tech Talk given on January 24, 2011 in Mountain View, CA on gamification and how to get three »missing ingredients« right: meaning, mastery, and autonomy

Gamification Books |
The following books are excellent places to start in learning about Gamification, Game Mechanics and Game Design.

Avant Game: Super Better - or how to turn recovery into a multi-player experienc...
A blog about why games make us happy and how they can change the world.

Fun is the Future: Mastering Gamification - YouTube
Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers..

Gamification Blog

Pawned. Gamification and Its Discontents
My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification

Mindbloom | Grow the life you want.
Grow a Life Tree that reminds you of what's important to you and why. Choose the areas of life that deserve your focus, attention, and time.Nurture your tree through images and music that represent your passions and purpose—the real motivation behind your intentions.Keep your tree green and healthy ...

Gamify your Software Project with RedCritter Tracker
Gamification is a buzz word that is gaining a lot of attention at the moment, but surely it doesn't apply to the software tools we programmers use? Gamification is what we do to the apps we create. We don't eat our own dog food, do we?In case you have missed the idea, gamification simply means ...

Behavior Management, the science of driving and analyzing user behavior, is the heart of Badgeville. That's why dozens of Fortune 1000 companies rely on our offerings to influence and measure key business objectives. Badgeville's social networking solutions enhance our flexible frameworks for ...

Gamification and User Experience | Awwwards
You"ve probable heard of it, but don"t really know what it is. In its talk "Gamification – The New Loyalty " at the 2011 Copenhagen Social Media Conference, Gabe Zichermann (author of the book Gamification by Design, Amazon), explains what gamification is and how it works, check it out:Games are ...

Is 2012 the Year for Gamification? | Social Media Today
Lots of people claim 2011 was finally the year for the world of gamification, but I disagree. It"s safe to say that gamification gained some traction last year, but ask around, and the term itself is still vaguely understood. Oxford University Press defines gamification as the "application of ...

Startup Gamification Lessons From a Kindergartner
The following is a guest post by Mads Srinivasan. Mads is a co-founder ofNeemware, a mobile customer engagement company. He blogshereand tweets as@mitmads.During super bowl week, during a short drive, my kindergarten son was trying to talk to me about what they did in their class that day. He was ...

No Longer An Awkward Teenager? Gamification Grows Up | TechCrunch
Editor"s note: Guest contributor Joseph Puopolo is an entrepreneur and startup enthusiast, who blogs on a variety of topics including green initiatives, technology and marketing.Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to ...

Gamification is Productivity, NOT (Just) Fun and Games | BeyondThe.Biz
As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses. By 2015, accordingto Gartner, Inc., more than half of organizations that manage innovation processes will ...

Is Gamification Right For Your Business? 7 Things to Consider
This year has lent itself to a slew of new buzzwords, and gamification is easily one of the most buzzed about in the marketing industry.

Public relations: Predicting the next big trends in social media | Business | Ke...
2011 was all about social media setting deeper roots. Facebook and Twitter matured. QR codes gained wider acceptance. Niche location-based social networks such as Foodspotting gained ground, and so did consumer content curation through programs such as Flipboard or Pinterest.It's clear social media ...

Gamification"s Three Disciplines
In the emergence of a new design discipline like Gamification, there are many successes and failures that contribute to the overall body of knowledge within the industry.


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Angel "Java" Lopez

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